UTM generator

Add campaign tags to a URL while preserving its existing query and fragment.

On your device · No account

Privacy details

UTM generator processes your input in this browser. Inputs and results are excluded from analytics. Recent tools save tool names, visit counts and last-visit times. Saved tools store only their names. Draft saving is optional and stays on this device; delete saved text with the draft controls. Loading text from a URL is optional and contacts that server; its URL and your IP address are visible to the server. An optional “Use in” action keeps a handoff in this tab. The next tool removes it on arrival and ignores it if more than a minute has passed.

Copy link includes the inputs you choose to share in the address. Anyone with that link can reopen them. Files and generated results are excluded. Password and key tools share settings only.

Destination URL

More options

Campaign source

Campaign medium

Campaign name

Term (optional)

Content (optional)

Your result

Reset reloads the tool with its starting values and releases open files and device controls. Saved drafts stay on this device until you delete them.

Links include your inputs and settings. Anyone with the link can see them, so leave out private text. Files and generated results are left out; random draws run again.

Keyboard shortcuts

Updated 2026-09-19

Using UTM generator

UTM generator encodes each campaign value correctly, replaces existing UTM keys and keeps other query parameters. Copy the finished link or turn it into a QR code.

Next: QR code generator

A worked example

The newsletter, email and autumn values become utm_source=newsletter, utm_medium=email and utm_campaign=autumn.

Before you use the result

The generated link will share its tags with the destination when someone opens it. Do not put personal or secret information in campaign tags. This tool does not visit or verify the destination.

Cite this page

Citation style

ToolOctopus. “UTM generator.” Updated 2026-09-19. https://tooloctopus.com/utm-generator.

Add an access date if your instructions require one.

Citation formatting uses citeproc-js by Frank Bennett and Citation Style Language styles. Licence and source code.